Page 28 - DoitBest 2021 Report
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glasses; power drills are paired with drill bits, batteries, and
bit sets; an assembled grill is accompanied by grilling tools,
coolers, and a lawn chair. Some endcaps feature digital
signage that can easily be changed to tell a new story to
customers with every visit.
“The endcap stories are
extremely flexible. The member
has total control over which
departments stand out.
This opens tremendous
opportunities to adjust
the customer experience
seasonally.”
Cherié Jacobs,
Do it Best store development manager
“It’s a different merchandising and marketing approach for
us,” said Mike. “But we have gotten a lot of compliments
from our customers — they say it’s easy to shop here.”
The MacKays took full advantage of the new floor space,
stocking their new store the way they always wished
they could. They expanded their selection of best-selling
categories, including power tools, workwear, and boots. They
upgraded their paint department, adding The Color Bar to
™
create more opportunities to interact with their customers.
Best of all, they were finally able to take advantage of their
customers’ latest buying trends, including grills, hunting gear,
and outdoor furniture.
“We were amazed at the products and categories we could
get into and sell,” said Mike. “We started with the traditional
products people want to see in a home center, and then we
28 | 2021 REP OR T