Page 28 - DoitBest 2021 Report
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glasses; power drills are paired with drill bits, batteries, and
                                                           bit sets; an assembled grill is accompanied by grilling tools,
                                                           coolers, and a lawn chair. Some endcaps feature digital
                                                           signage that can easily be changed to tell a new story to
                                                           customers with every visit.




                                                           “The endcap stories are

                                                            extremely flexible. The member

                                                            has total control over which

                                                            departments stand out.

                                                            This opens tremendous

                                                            opportunities to adjust

                                                            the customer experience


                                                            seasonally.”


                                                             Cherié Jacobs,
                                                             Do it Best store development manager



                                                           “It’s a different merchandising and marketing approach for
                                                           us,” said Mike. “But we have gotten a lot of compliments
                                                           from our customers — they say it’s easy to shop here.”


                                                           The MacKays took full advantage of the new floor space,
                                                           stocking their new store the way they always wished
                                                           they could. They expanded their selection of best-selling
                                                           categories, including power tools, workwear, and boots. They
                                                           upgraded their paint department, adding The Color Bar  to
                                                                                                         ™
                                                           create more opportunities to interact with their customers.
                                                           Best of all, they were finally able to take advantage of their
                                                           customers’ latest buying trends, including grills, hunting gear,
                                                           and outdoor furniture.


                                                           “We were amazed at the products and categories we could
                                                           get into and sell,” said Mike. “We started with the traditional
                                                           products people want to see in a home center, and then we



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