Page 27 - DoitBest 2021 Report
P. 27
That entrance opens into a spacious, brightly lit store and
a welcoming atmosphere. Charcoal grey store fixtures with
neutral pegboard reflect the clean aesthetic of the exterior
and make the merchandise the star attraction. Overhead,
large “ceiling clouds” are suspended over departments to
help guide customers through the space.
Perimeter signage incorporates oversized wall graphics
featuring historic photos from Vassar Building Center’s
past, inspirational messages about supporting local
business, and promotional product photography. The
imagery works together to create an engaging, locally
relevant shopping experience that is unique to Vassar
Building Center.
“The new design gives us the opportunity to tell our
story and share our values and beliefs,” said Mike.
To enhance the customer experience, Do it Best
A spacious modular counter system accommodates the
store’s footprint, and yellow overhead lights help shoppers reimagined the endcaps to tell a product story. Each
identify key service areas. Separate fixtures are also added to
endcap focuses on related products. For example,
the front of the service center, creating an accessible area for
workwear is displayed with boots, gloves, and safety
impulse purchases.
2021 REP OR T | 2 7
2021 REP OR T | 2 7
