Page 23 - DoitBest 2021 Report

with The Color Bar , featuring inspiring displays
™
of paint and decorating ideas in addition to
cutting-edge paint mixing technology.

As the building took shape, Chris and his store
manager Robyn Gillett worked with Do it Best
Retail Performance Manager John Branigan and
the team to assemble the perfect product mix
for the new store.

“John asked to see our sales history and
inquired about the products that we knew
customers were asking for,” said Robyn.
“He brought some amazing new brands and
categories into our store, as well as really
effective placement and adjacency strategies.”

With the new store completed, Chris and
his team continue to discover additional
advantages of Do it Best membership. They
overhauled their website, expanding into
online ordering and in-store pickup with the
MOCE platform. They are also working with
the marketing team to reach existing and new
customers with offers and promotions.

“Do it Best has a person for everything, no matter
what my question is,” said Robyn. “Whether
it’s a promo order, checking an order status,
a marketing strategy — anything — I feel like
there’s a 24/7 hotline waiting with an answer.”

“Our business has definitely increased since
we’ve been with Do it Best, without a doubt,”
added Chris. “It’s like our dreams are coming
true, and Do it Best is helping us do that.”

2021 REP OR T | 23