Page 26 - DoitBest 2021 Report

The new store plans are
“It was really humbling, a real honor,” said Mike. “They said
it was a great opportunity for the co-op, and I knew it was a
great opportunity for us.” ambitious and innovative,
providing a fresh new look for
The new store plans are ambitious and innovative, providing
store design while improving the
a fresh new look for store design while improving the
in-store shopping experience and store performance.
in-store shopping experience

“We want to help members differentiate themselves in and store performance.
their marketplace,” said Cherié Jacobs, Do it Best store
development manager. “The new design is flexible, scalable,
and affordable, giving members the freedom to create a
unique store experience that appeals to their customers.”

The exterior of Vassar Building Center showcases a dramatic
new direction for Do it Best store design. Exterior design
elements give the store a contemporary look and feel. The
color palette incorporates warm neutral greys, accented by
touches of bold red. Clean, easy-to-read store signage is
positioned off center, making the store name a major focal
point. Customers are welcomed by a large red awning that
draws them to the entrance.

26 | 2021 REP OR T