Page 31 - DoitBest 2021 Report
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Yoder’s Hardware
TWO GENERATIONS &
TWO NEW LOCATIONS
Flexibility, guidance, industry insight — Do it Best has always offered these advantages to
member-owners, which is what first motivated Winford Jones to join the co-op in 1979. Nearly
forty years later, those three traits were exactly what Winford and his son, Nate, needed when
the opportunity arose to acquire not just one, but two more stores in their region.
Nate spent his childhood helping his father around Yoder’s, his original Shipshewana, Indiana
hardware store. After college, Nate realized his own passion for the family business. In 2004,
he became a co-owner, and he and his father have collaborated to grow the business ever
since. That growth started with a successful remodel of their original store.
As Winford and Nate continued to drive the momentum at the original store, a new outlet for
growth came in 2015. Over the years, the father-son duo had cultivated a friendly relationship
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