Page 45 - DoitBest 2021 Report

“Now we have key metrics

that help us create better programs

and improve placement of our

members’ marketing.”

Christanne Bauer-Deitering, data analytics and projects manager

Precision decisions

Consumer behavior can vary from state to state, town to town, and even neighborhood to neighborhood.
Through a new initiative, the Do it Best digital marketing team is using enhanced promotional analysis to help
you build product mixes and promotional strategies that reach your customers with the right products at the right
time and at the right price.

“One of our commitments this year was to provide analysis and reporting tools that allow us to make decisions
based on the data,” said Christanne Bauer-Deitering, data analytics and projects manager. “There are insights
in that data that we can use to make more intelligent pricing and product availability decisions, and most
importantly, create smarter, more effective promotions.”

The data-driven approach
gives the consumer marketing
team a more accurate view
of what is driving trends
nationally and regionally,
allowing them to consult with
you on the products that your
customers are actually looking
for. The information can also
show performance levels
based on store classification.
Promotion strategies can be
refined to fit the unique needs
of a hardware store, a home
center, or a lumberyard.

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