Page 38 - DoitBest 2021 Report
P. 38

Waters Hardware




            ADDITION




            BY ADDITION















              Growing up on the family farm in Kansas, the Gerken
              brothers — Bo, Rusty, and Wes — learned a thing
              or two about making things grow. But these born
              entrepreneurs had growth of a different kind in mind
              when, in 2002, they left the family farm to purchase
              an existing rental business. Soon, Gerken Rent-All
              was serving a steady stream of contractors and
              homeowners alike, and their business gradually grew,
              adding seven locations. During that time, they also
              added another brother, when Mike Valent married
              the Gerkens’ sister.


                                                                 Multiple locations deliver a wide range of customers giving Waters Hardware
                                                                 more flexibility to adjust to market ups and downs and more opportunities to
                                                                 expand into new product categories.
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