Do it Best VP Allison Flatjord Spoke at Adobe Summit on Driving Ecommerce Growth for Independents

FORT WAYNE, IN, March 19, 2025 — Do it Best Vice President of Marketing and Ecommerce Allison Flatjord took the stage at Adobe Summit on March 18 to share insights on how the company is leveraging Adobe’s platform to drive growth and profitability for independent home improvement retailers. Speaking alongside Do it Best Ecommerce Divisional Manager Corbin Prows and Publicis Sapient Vice President & Managing Partner Ganesh Rangarajan, Flatjord highlighted how technology is shaping the future of ecommerce in the home improvement and lumber and building materials industry.

As an industry leader, Do it Best has been at the forefront of innovation, empowering more than 4,000 independent hardware, building materials, and lumber dealers with cutting-edge digital solutions. Following the acquisition of True Value, the company has doubled its network of independent stores, making its ecommerce strategy more critical than ever. The Adobe platform is a key driver in leveling the playing field, enabling independent retailers to compete and thrive in an evolving digital landscape.

Flatjord’s session, “Do it Best Leverages the Adobe Platform to Drive Growth for Independents,” provided insights to Fortune 100 and 500 companies on how the company selected Adobe to power its digital platform and partnered with Publicis Sapient to accelerate its digital transformation. Attendees gained a behind-the-scenes look at the company’s launch journey, key lessons learned, and ongoing strategies to extend the Adobe platform’s capabilities to support individual member stores with enhanced content and data.

“Allison’s leadership in ecommerce and digital marketing has been instrumental in advancing technology solutions for independent home improvement retailers,” said Do it Best President Nick Talarico “Her presence at Adobe Summit underscores the company’s role as an industry leader and highlights the impact of our digital initiatives in driving growth and success for our members.”

As one of the few female executives in the home improvement sector, Flatjord’s participation at Adobe Summit further reinforced the importance of diverse leadership in shaping the future of the industry. Her expertise in ecommerce, combined with the company’s commitment to innovation, also provided valuable insights for business leaders seeking to optimize their digital strategies.

About the Do it Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

For more information:

Taylor Feighner, Ferguson Advertising
260.428.1174
taylor@fai2.com